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The lowdown on jeans that claim to make you look slimmer

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Media reviews for Tummy Tuck Jeans

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Media reviews for the Not Your Daughters Jeans® brand of tummy tuck jeans for women.

NYDJ brand jeans

NYDJ brand jeans

The following fashion industry reviews are a snapshot of press response to the products. Many articles are in the format of personal experience from a fashion writer who has tried the jeans. The press is extremely positive on this product both in the states and the UK.

2006 Oprah magazine

Glowing review for the jeans as a fashion “first aid” item.

2006 For Me Magazine

Lists as a good buy for “Big tummies”.

Help - a way to avoid a muffin top?

Help - a way to avoid a muffin top?

Time Magazine 2006

List the jeans as denim without dieting – a fast way to make unwanted inches disappear, as good as a personal trainer and a quick weight loss optical illusion.

Mary Portas, of the UK’s BBC2 channel show Mary Queen of Shops

If you aren’t familiar with the show, Mary Portas gives expert advice to independent fashion boutiques on boosting their sales and retaining a loyal customer base. Mary went as far as featuring jeans from the range on a show, with boutique customers and boutique owner trying the jeans. All were delighted with the results, pointing especially to the lifting effect on the bottom.

(2007) The Telegraph

Recommend the jeans as the fastest way to get rid of unwanted inches without a training regime.

(2007) The Times online

Outlined 6 benefits.

  • They have a visual effect to make the legs look longer.
  • They slim the legs appearance, due to the patented cross stitching panels.
  • They also lift the bottom, yet are comfortable as they feel incredibly stretchy.
  • They come in many styles and finishes, including darker shades of denim, on trend and practical for many occasions.
  • They are extremely comfortable.
  • They are high cut, eliminating the possibility of the dreaded “muffin-top” or “whales-tail” stomach,  if you have a slightly fat belly, without creating a pear shape which can dog other high-waisted styles.

2007 Daily Mirror Go Shopping with Alex Curran

Give the approval: a reader asks which jeans to buy to fit after the birth of her baby. The brand is recommended for looking great and giving support.

(2008) People Magazine Style watch

NYDJ on the behind...

NYDJ on the behind...

Gave the thumbs up for slimming the tummy and lifting the bottom.

2008 LA Splash Magazine

An absolute seal of approval and notes they work for women of all ages, ethnicities and body types

2008 Hilary Fashion

Praise for the design for women with curves to end the desperation of trying to find flattering jeans.

2008 Fashion United

Now in skinny style

Yup, they do a skinny jean

Praise for the optimal camouflage effect, tummy contouring and buttock lifting without being an obvious control garment. Verdict: sexier, slimmer look, one dress size smaller.

Sue Davis & Sylvie Bernaut

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