Tummy Tuck Jeans info…

The lowdown on jeans that claim to make you look slimmer

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From The Vaults of History – Previous Attempts At Jeans For Curves

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This page is an attempt to give you a little bit of background on the whole tummy tuck jeans caboodle. If you wondered why the Not your Daughters Jeans (R) brand became popular, think back to the attempts made to mass-market jeans for women over the past few decades.

First up, the 1970′s – apparently in 27 sizes:

Another gem from the late 1970′s:

Er, ‘lucky’ girls in the 1970′s – Levis women’s jeans ad for Misses or Junior sizes…

With a rockin’ soundtrack…Australia’s Just Jeans…

The 1980′s brought you these, nothing to do with Xena Warrior Princess:

And these…

And those Chic Jeans from the 70s were still in the stores in one million sizes…

Fast forward to the 1990′s: Did we all indeed feel like a natural woman in our denims then?

And by now, Just Jeans were telling us how stretchy they were in a purely visual way, having dumped the band:

But by 2008, the band was back, albeit with a bunch of youngsters miming, and not much reference to how those low risers were going to stretch or anything…

And in the last eight years, here’s what Levis were offering for their concept of Women’s Jeans:

There seems to have been a shift from the 1970s emphasis on the fit towards a younger market segmentation – by the late 1990s, jeans adverts, along with so much of fashion’s media output, simply generally featured young washboard thin models. Perfect for washboard thin young women. But for the rest of us the trend towards the tighter fitting low rise jeans is probably one of the strongest factors in the ‘how on God’s earth do I find jeans that fit’ fashion crisis that characterizes our average shopping mall trawl.  Savvy women may look beyond marketing aimed outside their demographic and give many brands a try,  but if the jeans don’t feel right, its straight onto the next brand. Tummy tuck jeans simply occupy a different market segmentation, although it s puzzling why the major manufacturers aren’t also cottoning onto this huge consumer group. If women over the age  30 (or those who aren’t tremedously ‘fashionista thin’ in their twenties) will buy well made jeans for the curvy figure in droves, why aren’t more companies cashing in on the demand? Women with a fuller figure than the fashion waif look are also possibly older with more disposable income to spend on fashion than the real-life counterparts of the very thin twenty-somethings who tend to be cast in the adverts! We’re most definately scratching our heads on that one.

Sylvie Bernaut

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Not Your Daughters Jeans Styles


The Not Your Daughters Jeans® women’s jeans brand come in a wide variety of styles. The jeans are cut as classic bootleg, classic wide retro trousers, side entry zip and slim leg jeans.

The word jeans here doesn’t necessarily mean classic denim jeans as NYDJ also make trousers, or jean styles in other fabrics, plus a jumpsuit.

Fabrics include “regular” denim, cashmere denim, lurex denim, velveteen, corduroy and heathered twill.

Colours include classic indigo denim, light/dark blue denim, black denim, overdyed denim, pinstripe black/blue denim, and black, grey and black multi-stripe in other fabrics.

NYDJ body shapewear

NYDJ body shapewear

To wear on top, the company make a body shaper, v-necked tank top style, in black nude and white. This can be worn under T-shirts, blouses and tops to create a flattering look above as well as below the waist.

The styles come with “regular pockets” or inverted welt pockets and can be bought as “regular” styles or with extra “embellishments” – rhinestones and embroidered pocket designs..



The range essentially features jeans, trousers and jumpsuits which will suit all occasions – there’s something for you to wear to the office, chilling out at the weekend, or as party wear. All the styles feature the cut and cross-stitched panel which gives the shaping and comfort qualities.

Comparison to other styles

Now in skinny style

NYDJ skinny style

Skinny jeans: these were so on trend in recent times it was difficult to spot music and fashion types wearing anything else. Great if you have a “skinny figure” to match the skinny jeans, but for anyone who has a more curvaceous look definitely not recommended. The tendency will be for chunkier thighs yet bizarrely thin looking calves and ankles, especially teamed up with high heels. The infamous “muffin-top” / “whale tail” tummy can also peep out of the waistband, as they tend to have lower waistbands with skin tight styling. NYDJ did introduce a tummy tuck jeans skinny leg version recently, so check them out.

Tapered jeans

Tapered jeans

Tapered jeans: the bane of TV stylists Trinny and Susanna who have committed to print their belief that these should, in fact, be made illegal. Potentially unflattering for the tummy and bottom due to creating a triangular effect in front and back profile, which draws the eye in and  enhances the size of the middle. In other words, yes your bum does look big in tapered jeans.

bootcut style

NYDJ bootcut

straight leg style

NYDJ straight leg

Conventional bootleg / straight leg jeans: again, the potential for larger looking thighs is there, along with muffin tops/whale tails if the wearer has a curvier figure.

NYDJ wide leg

NYDJ wide leg

The answer here to ensure you get a pair of truly sexy jeans is comparing the tummy tuck ones with your regular pairs. Go shopping in your normal jeans with a good friend (who will be honest with you!) in tow and see which ones work better for you shape.

Sue Davis

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How do Tummy Tuck Jeans work?

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How does it work?

“Tummy tuck” is a phrase coined to refer to abdominoplasty surgery. Abdominoplasty Surgery aims to reduce excess skin and fat from the middle to lower abdomen, as well as enhancing the tightness of muscles.

NYDJ  tuck effect

NYDJ tuck effect

Tummy tuck jeans aim to achieve a similar effect – when the jeans are worn, the tummy slims and the bottom is lifted, giving more confidence.

NYDJ on the behind...

NYDJ on the behind...

The bestselling brand Not Your Daughters Jeans® have several patented features. The tummy and thighs benefit from cross stitched panels which shape. The seat (rear) of the jeans) has extra stitching to lift the bottom. There is also more spandex fibres included than in older versions of “shapewear”, such as Spanx. Generally, control wear features 2% spandex, whereas there is 4% in the tummy tuck jeans. The type of denim used is also important, with a special weave. This allows for the denims stretching qualities to be controlled in lower torso, giving shape to the tummy, hips and lifting the bottom.

The brands founders  Lisa and Leslie Rudes-Sandel are the daughters of George Rudes, who produced the best-selling St Germain denim wear in the 1970s and 80s. The jeans were developed over time to specifically allow women to have control yet still feel comfortable wearing denim jeans.

The effect has been described as being like suction for curves, yet extremely comfortable to wear in the press.  The success of the brand is probably due to 3 factors. Whilst the lifting and shaping effects are much vaunted, the wearer is not seemingly compressed, as in traditional shapewear. There is no uncomfortable control wear feeling, unlike wearing control pants. There is also the feel-good factor of being able to buy a smaller size of jeans – a boost for women struggling to maintain confidence. The appearance is almost as though you have had tummy liposuction.

At the time of writing, the phenomenon seems to be a women-only product, although sales figures indicate it won’t be long before a product for men is developed.

RS Brown (with Sylvie Bernaut)

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