How does it work?
“Tummy tuck” is phrase coined to refer to abdominoplasty surgery. Abdominoplasty Surgery aims to reduce excess skin and fat from the middle to lower abdomen, as well as enhancing the tightness of muscles.
NYDJ tuck effect
Tummy tuck jeans aim to achieve a similar effect – when the jeans are worn, the tummy slims and the bottom is lifted, giving more confidence.
NYDJ on the behind...
The bestselling brand Not Your Daughters Jeans® have several patented features. The tummy and thighs benefit from cross stitched panels which shape. The seat (rear) of the jeans) has extra stitching to lift the bottom. There is also more spandex fibres included than in older versions of “shapewear”, such as Spanx. Generally, control wear features 2% spandex, is 4% in tummy tuck jeans. The type of denim also important, with special weave. This allows for denims stretching qualities to controlled in lower torso, giving shape the tummy, hips and lifting the bottom.
The brands founders Lisa and Leslie Rudes-Sandel are the daughters of George Rudes, who produced the best-selling St Germain denim wear in 1970s and 80s. The jeans were developed over time to specifically allow women to have control yet still feel comfortable wearing denim jeans.
The effect has been described as being like suction for curves, yet extremely comfortable to wear in the press. The success of the brand is probably due to 3 factors. Whilst the lifting and shaping effects are much vaunted, the wearer is not seemingly compressed, in traditional shapewear. It is no uncomfortable control wear feeling, unlike wearing control pants. The feel-good factor of able to smaller size of jeans – boost for women struggling to maintain confidence. The appearance is almost have had tummy liposuction.
At time of writing, the phenomenon seems to women-only product, although sales figures indicate it won’t long before product for men is developed.
RS Brown (with Sylvie Bernaut)
1 response so far ↓
1 simonbrown // Sep 19, 2009 at 6:49 pm
These jeans are sneaky 🙂 Tell you what if one of the celebrities who is a bit, er – more generously proportioned started to wear these it would generate massive publicity. For example if Jennifer Lopez started wearing them – though why J-Lo would want to – or if Angelina Jolie or Jennifer Aniston started to wear them it would go completely nuts. Not that any of them have put on weight – I’m just trying to think who might be someone who could put on weight…. Lindsay Lohan maybe? Britney Spears? or maybe Britney would put people people off 😉