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Pair of original brand NYDJ Tummy Tuck Jeans

Pair of original brand NYDJ Tummy Tuck Women's Jeans

Are now women’s jeans which claim the cleverly cut and finished that minimise your tummy, avoid the “muffin-top-look” your tummy pokes out over the top of the waistband and enhance the shape of your bottom by lifting effect. The effect is claimed to make you drop a dress size by wearing them. It should be noted, as no lasting effect promised, is alternative to plastic surgery for permanent tummy tuck effect. Check out though quick video on right for jeans in action and read on discover more.

the so-called muffin top effect

A way to avoid the so-called muffin top effect?

How long have they been around?

Tummy tuck women’s jeans caught on America first and came to UK in 2007, attracting some very favourable reviews in The Telegraph, the Times and the Daily Mirror’s fashion pages. They were also given the thumbs up by Mary Portas, the fashion guru behind “Mary Queen of Shops” reality TV where, where Mary gives expert advice to fashion boutique owners.

With such glowing accolades, it little wonder has much interest and runaway sales.

No more corset nightmares!

The brand “Not Your Daughters Jeans®” claims to original design “tummy tuck jean”, with the best design and indeed, seems the featured in press reviews. Their advertising gives customers a challenge – the able to drop dress size by wearing the jeans. They also emphasize the jeans comfort factor, highlighting unlike traditional corsets or restrictive “shapewear”, the jeans do not “squash” the wearer and are incredibly comfortable to wear.  The brand was started in LA in 2003 by sisters Lisa and Leslie Rudes-Sandel in America. Lisa has stated the jeans came about as no-one was making flattering, wearable jeans for real women – pointing out few women want their underwear on show bending down in low-rise jeans!

The brand also claim a buttock lifting effect

The brand also claim a buttock lifting effect

She always emphasises the cut combined with comfort of jeans makes them different. The secret is cross stitched panel which is designed to flatten everything, but not compress as conventional jeans would – hence no “muffin-top” effect, in conventional jeans where your poor compressed flesh is “released” at top of constricted tube of fabric!

The brand seems have runaway success, with No.1 seller status on, online fashion store selling 500+ top brands, when they famously sold 2,000 pairs in single day.

RS Brown with Sue Davis

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Summer Fashion & Tummy Tuck Jeans Part 1

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Don’t be left behind this summer – get the latest look and wear it with your tummy tuck jeans. Fashion has never been so much fun – you can rock the pavement like it were your own personal catwalk, and keep that sexy shape without resorting to ugly shape wear. Check out the latest in plastic accessories here, heels, an update on the 70’s look we predicted back in Spring and of course how it all works with Not Your Daughters Jeans.

Elsewhere on the planet, plastic has gone out of fashion – we’re not festooning ourselves with umpteen plastic bags at the stores any more, grumbling about the amount of plastic in packaging and so on. Fashion of course always has an answer to the world’s most pressing problems- why not use the shiny stuff for accessories? Tinted transparent handbags hit the catwalks of Prada and Burberry, smoky tints that would make you think twice about what you put in the bag – definitely not used tissues and the ubiquitous grubby sticks of Wrigley’s gum that’s for sure. The next idea is a bit of a cheat here as it isn’t always practical, but there you go, that’s the crazy world of fashion for you.

Prada and the likes of Fendi rolled out clear plastic heels, which has to be one of the most fun fashion trends we can think of to team up with jeans. If your legs look elongated, your behind is lifted and your tummy is smoothed, it’s crying for you to top it off with a pair of these killer heels. Not everyone can get away with those on the school run or swooshing into the office for the day, so instead head for another key trend – it’s being dubbed the ‘70’s mum’ look.

We’ve talked about before in our guide to Early Fashion Trends Part 4 and its still around now, so its clearly got staying power. One of the biggest looks of the season is an update on 1970’s styling – and key feature is high waisted denim. You’ll see a lot of focus on skirts, but providing you can wear a light denim jean, you’re still on trend with the high waisted trademark style of tummy tuck jeans. Plus you’re not going to fall out of them on the real life school run, unlike some nice poppered denim skirt, which we just know could flap dangerously open at any random ‘bending’ moment.

We liked this retro bag from Retro Designer Deals and this steal vintage bag with hand printed bird from Etsy.

Vogue are saying you can wear this look with flats, which is perfect for busy women, and you’ll also find them advocating a touch of feminity with silk blouses. Team this up with tan and camel accessories for an unbeatably cool look that you can actually wear in real life. If you think we’re excited this fashion trend took off, wait for our next revelation – rucksacks and bumbags.

Both are back in style, from tiny to large sizes, and who would have thought the humble bum-bag would have been so well rehabilitated from its position of charity shop bargain bin shame? Apart from being eminently practical, this precise rehabilitation of one of the neatest aspects of this fashion style. The bum bag above is a Louis Vuitton but you can do it on a shoestring – you will find rucksacks and bumbags down your local charity (or ‘thrift’) store going for a song. Fabrics, vinyls, PVC and leather are all in fashion, and believe us, from many years of fashion hunting in such outlets, we guarantee there’ll be no shortage in the cities. We liked this one from for their nod to the ’70’s mum’ look.

Whether you’re looking for a glamorous fashion style, or an uber-cool daywear look, you can work all of these summer trends with tummy tuck jeans. If you want to take your denim to a lighter shade, check out our guide to lighter shades in Early Fashion Trends Part 2 where we first scooped the denim trend – and it has stuck as the fashion season has unfolded. Don’t forget to check back with us soon for our round up of wearable, workable fashion trends for summer – hand-picked to work with your NYDJ jeans with the lowdown on where to pick it up at a fraction of the cost of top designer names.

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Early Fashion Trends 2010 Part 1 – Should Work With Tummy Tuck Jeans

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On trend trench coat avaiolable in larger sizes than a zero !

On trend trench coat in many sizes at

Its that time of year again, we’re entering the next season of fashion trends, so we’ve made a round up of some of the items touted as the latest hot thing – and whether they will work with tummy tuck jeans, trademark of super- brand Not Your Daughters Jeans.  Its one thing for Vogue (1) to suggest the trench (coat) should go with something short or draped – just believe us when we tell you, no-one here is going to be floating round in anything short anytime soon! Instead, here is our team’s playful guide to what can be a hot, hot fashion look for Spring 2010 for teaming with tummy tuck jeans, for plus size fashion and for the army of real women out there – the curvy girls! We hope by reading this we show you a pick of the fashion trends tipped to spill from the runways  but give you ideas for sexier, more wearable, outfits that look good on curvy women. By the way, none of our suggestions are sponsored or paid for by the companies featured – we just like the look of this stuff!!

First up is that trench – along with most of the Western world it seems, the Vogue magazine team are touting it as one of their ten must haves… but as mentioned, suggest teaming it with something short, or draped. The way round this could be to go for a jersey fabric sweater. Why? Well, we’re taking a tip from fashion style guru for real women Gok Wan on this one. He’s already a superstar in the UK due to his TV shows, which champion real life feel good dressing for women who ARE NOT fashionista thin. Our hero Gok suggests jersey is a winner because it has a way of draping down the body without clinging to all the rounder bits in a bad way (2).

We loved the trench coat above, available in sizes 14-28 (…/plus-size-outerwear.htm) –

Jade jersey at

Jade jersey at

and keep reading on to see why we loved this ruffled jersey top ( Moreover, we think the trench coat will work with the TT jeans, we suggest you complete the look with some beautifully cut jersey and smart boots.

Next up, this year’s  fashion trends are going to be workable wearing the NYDJ brand in white – yes, white is the new black again and is all over the runways this spring with contributions by Ralph Laurent, Chanel, Ferragamo, Lagerfeld, Prada, Yves Saint Laurent and more. You could work in the ‘Nail Head’ style in white, or use a wide leg in white, teamed with ballet pumps or again, our vote goes to Gok’s staple of  smart and  sexy ‘riding’ boots. Look long and hard for a pair that truly work for you – we do not recommend the internet on this one as boots are weird little things, they do look very different on different women. Hit the mall sales instead, with an honest friend in tow.

White tummy tuck jeans are in line with fashion trends right now

White tummy tuck jeans are in line with fashion trends right now

As for accessories, Harper’s Bazaar (3)  have been championing drawstring bags – we’ve seen these dotted around the high street for some time, even the humble H&M team have come up with a cracking camel drawstring style – check it out for a mere £10 (that’s around $15). According to Harper’s Bazaar, another fashion trend this spring is apparently- wait for it – ruffles and frills. Hence our joy at the jade jersey top above – jersey.. .  If you’re not comfortable with idea of big ruffles and frills, you could  divert this trend onto the accessory front – fashion jewelry with ruffles, funky  handbags with ruffles…. here’s one we found at

Ruffle Handbag we found at

Ruffle Handbag we found at

In fact we didn’t have to look far – there are plenty of ruffled bags around right now, catching the wave. On a budget, try the internet or Ebay – if you live in London, UK, we reccomend the Camden markets for handbags at great prices and elsewhere, check out your local equivalent – markets can be amazing value for really good handbags. Vegan or vegetarian consumers will love those markets too – often, to keep costs down, the bags are made in the latest styles  but using non-leather materials – win-win. A higher end product we also like is the Tabitha Bag – its an elegant take on ruffles, and the money goes to an amazing children’s charity. Click on the Helping Handbags link on the left hand side on our homepage. (Again,  no, we don’t have any association with the company, we think they’re just doing a mighty fine job).  Ruffles and frills could easily work with fashion jewellry, we loved this Fair Trade silk frilly brooch from

Fair Trade Double Silk Frill Flower Brooch

Fair Trade Double Silk Frill Flower Brooch

So that’s our take on three key trends this season – the trench coat, white and ruffles and frills and how to wear them with tummy tuck jeans as a staple by choosing the right tops, colours and accessorising on trend.  Hopefully, you can find a way to wear them with our handy hints which moves them away from the still super-waif-thin catwalk look and onto more average women’s shapes. Its amazing, most of the models we’ve seen in our exploration for this spring were still the very thin shapes we don’t remember being for a long long time. Check back with us for more of our ongoing series on fashion trends for this year,  coming soon:  Early Fashion Trends 2010 Part 2.

Sylvie Bernaut, RS Brown and guest writer R West


1. Virginia Smith (Ed.) The Vogue Guide Spring 2010 [online]:

2. Gok Wan. (2008). How To Dress. London: Harper Collins.

3. Harper’s Bazzar. Five New Fashions For Spring [online]:

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